Blog

Analysis, AI updates and practical guidance for market researchers and insights professionals, written by Ray Poynter and guests.

Should you use algorithms to recruit people for Qual depths and groups? Blog Should you use algorithms to recruit people for Qual depths and groups? Ray Poynter explains why using algorithms to recruit people for qual depths and groups is a bad idea. 4 May 2019 Do you want to present at a #NewMR Webinar? Blog Do you want to present at a #NewMR Webinar? Do you want to present at a #NewMR webinar? Here is your chance to suggest a session. 1 May 2019 An awesome way to motivate sales teams Blog An awesome way to motivate sales teams Guest post by Further's Barney Larkin looks at how a US Insurer used an insight community to research… 24 April 2019 Interview with BV Pradeep, Vice President, Consumer and Market Insight for Europe, North America & LATAM at Unilever Podcasts Interview with BV Pradeep, Vice President, Consumer and Market Insight for Europe, North America & LATAM at Unilever Ray Poynter interviews BV Pradeep, the Vice President, Consumer and Market Insight for Europe, North America & LATAM… 15 April 2019 ESOMAR Council Update April 2019 Blog ESOMAR Council Update April 2019 ESOAMR's oversight and strategic planning is centred on the ESOMAR Council. Here is an update and what is… 2 April 2019 Challenging Research Thinking and New Thinking Blog Challenging Research Thinking and New Thinking Here are six webinar recordings that look at ideas that challenge the status quo in market research and/or… 29 March 2019 Interview with Elaine Rodrigo, Chief Strategy & Insights Officer Danone Podcasts Interview with Elaine Rodrigo, Chief Strategy & Insights Officer Danone Ray Poynter interviews Elaine Rodrigo, Chief Strategy & Insights Officer Danone. Hear about 'The Future of Client Insights'. 24 March 2019 New Approaches to Data Collection Blog New Approaches to Data Collection We can't keep collecting data the old way, and we don't have to. Here are seven presentations showing… 19 March 2019 Interview with Amy Saha, the Head of Insights at Tip Top, a George Weston Foods company Podcasts Interview with Amy Saha, the Head of Insights at Tip Top, a George Weston Foods company In this interview Ray Poynter chats with Amy Saha, the Head of Insights at Tip Top, a George… 16 March 2019 The state of market research in 2019 Blog The state of market research in 2019 Six presentations about the state of market research in 2019, from the Festival of #NewMR. Includes access to… 15 March 2019

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