Category: Quantitative

post image Blog Using sampling error as a measure of reliability, not validity Last week Jeffrey Henning gave a great #NewMR lecture on how to improve the representativeness of online surveys… 7 April 2014 post image Blog Non-Market Research Options for the Mobile Ecosystem The material below is an excerpt from a book I am writing with Navin Williams and Sue York… 23 December 2013 post image Blog Opportunities and Threats for Market Research To help celebrate the Festival of NewMR we are posting a series of blogs from market research thinkers… 24 November 2013 post image Blog What I learned from the ICG Question Time London, 14 November, 2013, the ICG (the Independent Consultants Group), held their fourth Question Time event, where five… 15 November 2013 post image Blog Why might a product test show a negative result? Tens of thousands of new products are tested each year, as part of concept screening, NPD, and volumetric… 20 October 2013 post image Blog Unintentional Interlocking Quotas This post has been written in response to a query I receive fairly often about sampling. The phenomenon… 2 August 2013 post image Blog Which analysis approach will have the biggest impact on market research over the next five years? My vote is for text analytics? From neuroscience to behavioural economics, from advanced and adaptive choice models to participative ethnography, from facial coding to… 26 July 2013 post image Blog When and why to conduct mobile only studies? Following the discussion on tablets in mobile market research, this post addresses the wider issue of why somebody… 17 July 2013 post image Blog The tablet that didn’t bite As mentioned before, I am in the midst of co-writing a book on mobile research and today I… 12 July 2013 post image Blog Analysis, the difference between qual and quant Earlier this month, NewMR held its first Explode-A-Myth session and my contribution was a discussion why there is no… 12 June 2013