Category: Quantitative

Why do organisations conduct customer satisfaction research? Blog Why do organisations conduct customer satisfaction research? One of the great things about teaching an undergraduate course in market research is that it makes you… 10 June 2015 Do you understand device agnostic research? Blog Do you understand device agnostic research? Most people seem to accept that about one-third of people who take online surveys are attempting to do… 2 March 2015 Five tips about segmentation in marketing and market research Blog Five tips about segmentation in marketing and market research I have just updated my notes for my MRS Workshop (London, February 25) and wanted to share the… 9 February 2015 How should we improve the research participant experience? Blog How should we improve the research participant experience? At the Festival of NewMR, December 2014, Annie Pettit gave a great presentation titled “Behind your back: What… 6 January 2015 The use of tense in writing up market research results Blog The use of tense in writing up market research results This blog post has been written as part of a project I am working on to produce a… 4 January 2015 Are you an expert? Blog Are you an expert? Are you an expert in one or more of the following? Segmentation Conjoint Analysis Social Media Research Then… 23 October 2014 No more surveys in 16 years? Blog No more surveys in 16 years? Back in March 2010, I caused quite a stir with a prediction, at the UK’s MRS Conference, when… 26 August 2014 post image Blog Asking the wrong questions gives you the wrong answers! A very large part of market research is based on asking people questions, for example in surveys, focus… 21 June 2014 post image Blog When and why does the wrong sample give you the right answer? Most samples used by market research are in some sense the ‘wrong’ sample. They are the wrong sample… 17 June 2014 Why social media mining and monitoring have met with limited success in Market Research? Blog Why social media mining and monitoring have met with limited success in Market Research? OK, let’s get one thing clear from the outset; I am not saying social media mining and monitoring… 13 April 2014

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