Category: Quantitative

Should Market Research Still Be Using Significance Testing? Blog Should Market Research Still Be Using Significance Testing? Over the last few years there have been many calls for market researchers to stop using significance testing… 22 March 2017 Discovery: a new tool for accessing longitudinal cohort studies Blog Discovery: a new tool for accessing longitudinal cohort studies Are you interested in longitudinal data? For example, The Hertfordshire Cohort Study (following 3000 men and women since… 5 February 2017 Having a look at 1Q.com – a mobile-based survey service Blog Having a look at 1Q.com – a mobile-based survey service Last week I had was invited to have a play with the 1Q.com system, an innovative and new… 3 October 2016 What is Conjoint Analysis? Blog What is Conjoint Analysis? Conjoint Analysis is used when a brand wants to know how important different elements of a decision are.… 15 June 2016 What is the difference between Qualitative and Quantitative Research? Blog What is the difference between Qualitative and Quantitative Research? [Sorry, this is a really long post, but I have been asked several times to explain the key… 27 November 2015 What’s special about RIWI? Blog What’s special about RIWI? The post below is the result of a discussion between Ray Poynter from NewMR and Eric Meerkamper from RIWI.  … 17 October 2015 Six Tips for Creating Integrated Insight – from the No Nonsense Tour Blog Six Tips for Creating Integrated Insight – from the No Nonsense Tour Everybody is talking about ‘insight instead of data’ and ‘storytelling instead of tables’, but how do we find… 7 October 2015 6 Tips for Mobile Market Research – from the No Nonsense Tour Blog 6 Tips for Mobile Market Research – from the No Nonsense Tour Here are six tips for using mobile market research. All six are drawn from the workshops I will… 6 October 2015 Social Media Research shows Market Research is too inward looking Blog Social Media Research shows Market Research is too inward looking Ray Poynter and Lenny Murphy Earlier this year, NewMR and GreenBook set a challenge for the providers of… 5 October 2015 The Long Survey Will Be Replaced By the Sparse Survey Blog The Long Survey Will Be Replaced By the Sparse Survey Guest post by Jeffrey Henning. Jeffrey Henning, PRC, is president of Researchscape International. He is a Director at… 14 June 2015

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