Category: Market Research

post image Blog What about the first-mover disadvantage? Posted by Ray Poynter, 28 June 2014 This week’s Economist has an interesting article about the founders of… 28 June 2014 Blog In defence of business jargon Ray Poynter discusses the merits of business jargon. 25 June 2014 post image Blog The McGurk effect and why it matters to market researchers We like to think of ourselves as rational creatures and we like to think we can trust our… 22 June 2014 post image Blog Asking the wrong questions gives you the wrong answers! A very large part of market research is based on asking people questions, for example in surveys, focus… 21 June 2014 post image Blog When and why does the wrong sample give you the right answer? Most samples used by market research are in some sense the ‘wrong’ sample. They are the wrong sample… 17 June 2014 post image Blog University of Winchester offers a Masters in Insight Management On July 16 Steve Wills will be giving a NewMR lecture on Insight Management and various initiatives to… 13 June 2014 post image Blog My take on social media – Gaelle Bertrand Guest post from Gaelle Bertrand, Client Director, Brand Insight, Precise, UK. This post is based on material Gaelle… 11 June 2014 post image Blog My take on Social Media – Kristin Luck Guest post from Kristin Luck, President and CMO at Decipher, USA. Click here to see a list of… 9 June 2014 post image Blog What’s your take on social media? We at NewMR are keen to hear the different ways that market researchers approach social media. We are… 3 June 2014 post image Blog My take on social media – Sue Bell Guest post from Sue Bell, principal Susan Bell Research, Australia. Click here to see a list of the… 1 June 2014