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Category: Market Research

The use of tense in writing up market research results Blog The use of tense in writing up market research results This blog post has been written as part of a project I am working on to produce a… 4 January 2015 What advice would you give to somebody entering the market research profession? Blog What advice would you give to somebody entering the market research profession? One of the questions I get asked quite often is about the advice I would give to people… 26 November 2014 What is market research? Blog What is market research? Market research (or marketing research if you prefer) is what you do when you want to understand customers… 17 November 2014 How do we define qualitative research in a new MR world? Blog How do we define qualitative research in a new MR world? This post looks at the definition of qualitative research and has been produced as part of a project… 9 November 2014 Are you an expert? Blog Are you an expert? Are you an expert in one or more of the following? Segmentation Conjoint Analysis Social Media Research Then… 23 October 2014 AMSRS conference: Humour, optimism and solid case-studies – Betty Adamou Blog AMSRS conference: Humour, optimism and solid case-studies – Betty Adamou Guest Post by Betty Adamou of Research Through Gaming, who was a keynote speaker at this year’s AMSRS… 11 September 2014 Presidential Reflections – Dan Foreman Blog Presidential Reflections – Dan Foreman It’s that exciting time of the year again – ESOMAR Congress is on its way and the team… 5 September 2014 ESOMAR report confirms that surveys are in decline Blog ESOMAR report confirms that surveys are in decline Last week I posted an article looking at the decline in survey research, which included some data from… 3 September 2014 Most market researchers should not worry about getting into the boardroom Blog Most market researchers should not worry about getting into the boardroom One of the most frequent lamentations at market research conferences relates to the boardroom. Market researchers are not… 2 September 2014 No more surveys in 16 years? Blog No more surveys in 16 years? Back in March 2010, I caused quite a stir with a prediction, at the UK’s MRS Conference, when… 26 August 2014

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