Category: Business

Book Review: Stephen Rappaport’s The Digital Metrics Field Guide Blog Book Review: Stephen Rappaport’s The Digital Metrics Field Guide One of my favourite social media/listening books is Stephen Rappaport’s Listen First!, so I was delighted when his… 2 May 2014 MR Agencies and the Service they give Clients Blog MR Agencies and the Service they give Clients I have just finished listening to a great presentation by Suz Allen (R&D Director Sensory & Consumer Science… 30 April 2014 Short-term effects do not predict long-term advertising success Blog Short-term effects do not predict long-term advertising success “Half the money I spend on advertising is wasted; the trouble is I don’t know which half.” is… 21 April 2014 Why social media mining and monitoring have met with limited success in Market Research? Blog Why social media mining and monitoring have met with limited success in Market Research? OK, let’s get one thing clear from the outset; I am not saying social media mining and monitoring… 13 April 2014 The differences between academic and commercial research Blog The differences between academic and commercial research Posted by Ray Poynter, 1 April 2014 I am currently at an academic conference on mobile research in… 1 April 2014 Talk Like Ted – Book Review Blog Talk Like Ted – Book Review I am a fan of books on presenting, especially good ones, and this new book by Carmine Gallo,… 26 March 2014 Appreciating Asia Pacific – Part 1 Blog Appreciating Asia Pacific – Part 1 This post is written as I reach the end of the first week of a three week Vision… 8 March 2014 The Secrets of Effective Presentations Blog The Secrets of Effective Presentations Quite often when people talk about presentations they talk about the need to be engaging, amusing, and informative,… 25 February 2014 Key learnings from the European IIeX Blog Key learnings from the European IIeX I’ve just spent two days at IIeX in Amsterdam, and had the pleasure of being a co-chair for… 22 February 2014 BRC Customer Insight Conference – London Blog BRC Customer Insight Conference – London Today I attended the BRC Consumer Insight Conference in London as was very pleasantly surprised by the quality… 13 February 2014

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