Category: Business

Blog Why mobile campaigns and advertising are underachieving and how to change it Are mobile campaigns and advertising underachieving? At first glance things look great, the spend on mobile advertising has… 6 October 2014 Blog ESOMAR report confirms that surveys are in decline Last week I posted an article looking at the decline in survey research, which included some data from… 3 September 2014 Blog Most market researchers should not worry about getting into the boardroom One of the most frequent lamentations at market research conferences relates to the boardroom. Market researchers are not… 2 September 2014 post image Blog Customers are your last competitive advantage Most companies claim to be customer centric, but when you look at what they do you will see… 25 July 2014 post image Blog NewMR – The Big Picture Sometimes when I run a workshop or training session people want detail, they want practical information about how… 16 July 2014 post image Blog Market Research and Marketing Research mean the same thing I am teaching a series of market research lessons in Tokyo at the moment (based on the ESOMAR… 6 July 2014 post image Blog What about the first-mover disadvantage? Posted by Ray Poynter, 28 June 2014 This week’s Economist has an interesting article about the founders of… 28 June 2014 Blog In defence of business jargon Ray Poynter discusses the merits of business jargon. 25 June 2014 post image Blog The McGurk effect and why it matters to market researchers We like to think of ourselves as rational creatures and we like to think we can trust our… 22 June 2014 post image Blog University of Winchester offers a Masters in Insight Management On July 16 Steve Wills will be giving a NewMR lecture on Insight Management and various initiatives to… 13 June 2014