Category: Business

post image Blog Why is research so risk averse? This post started life as a response to Ellen Woods’ well thought out Greenbook post on the paradox… 31 August 2013 post image Blog In market research, is agnosticism the new belief? Traditionally the term agnostic has been applied to people who have not had the courage of their convictions… 6 August 2013 post image Blog The ITU is 100% wrong on mobile phone penetration, IMHO The ITU (the International Telecommunication Union, the UN agency that looks after ICT – information and communication technologies)… 29 June 2013 post image Blog How do clients move 20 to 30 minute tracking studies onto smartphones? As I mentioned in earlier posts. NewMR is involved in the creation of a new book, provisionally called… 10 June 2013 post image Blog How much should clients know about New Market Research? The other day I saw a comment that clients have a duty to keep themselves up-to-date with all… 31 May 2013 post image Blog Does commercial market research deserve special exemptions? In this month’s ESOMAR Research World magazine David Stark, GfK’s VP of Integrity, compliance and privacy for the… 23 May 2013 post image Blog The Gen2 Advisors’ Social Media Analytics Report The Gen2 Advisors, headed by Lenny Murphy, have produced an 80 page report on Social Media Analytics, entitled… 15 May 2013 post image Blog An illustration of what happens when evidence, marketing, and customers are ignored Marketers and market researchers are always looking for stories that provide evidence for the value of what they… 10 May 2013 post image Blog How much of your research should be with customers? Posted 9 May 2013 One of the questions I am frequently asked about insight communities is ‘Why are… 9 May 2013 post image Blog The Myth of the Poverty Premium There is a widespread view that people in poverty pay more for their products and services than richer… 2 May 2013