Storytelling & Reporting

Finding and communicating the story in the data.

Statistics are dead. Long live statistics! Video & Slides Statistics are dead. Long live statistics! It’s time to stop letting statistics do the thinking for us. Annie Pettit share's how it’s finally time… 12 November 2021 Thinking Outside the Mode: Improving Accuracy by Choosing a Multi-Mode Approach Video & Slides Thinking Outside the Mode: Improving Accuracy by Choosing a Multi-Mode Approach To collect better data. What does it mean? Everybody has an opinion. We do too. In this presentation,… 14 October 2021 New Thinking Event New Thinking Webinar – Wednesday 10 November Live broadcast at 10 am New York, 3 pm London You can access… 10 November 2021 Traditional Reporting. Enabler or Barrier? Video & Slides Traditional Reporting. Enabler or Barrier? Geoff Lowe, Executive Director at Infotools, believes we need to completely rethink how we generate understanding for good… 20 September 2021 Completing the Picture: Why your Storytelling isn’t finished without Visual Design and Metaphor Video & Slides Completing the Picture: Why your Storytelling isn’t finished without Visual Design and Metaphor We’ve all heard the saying ‘A picture is worth a thousand words’, and for good reason! A great… 20 September 2021 Results from the NewMR Quality of Reports 2021 Study Video & Slides Results from the NewMR Quality of Reports 2021 Study Ray presents the results from the 2021 Quality of Research Reports Study and contrast them with the findings… 20 September 2021 What Cartooning Taught Me About Communicating Video & Slides What Cartooning Taught Me About Communicating When you need to deliver a punch in a few strokes and a handful of words, you learn… 20 September 2021 The Hole, Not The Drill: Why reporting should focus on the solution (and not the story!) Video & Slides The Hole, Not The Drill: Why reporting should focus on the solution (and not the story!) In this presentation Mike, with Davina, discusses the need for market researchers to improve their reporting and an… 20 September 2021 Collecting Better Data Event Collecting Better Data Webinar – Thursday 14 October 2021 Live broadcast at 10am New York, 3pm London Click here to access… 14 October 2021 NewMR – Presenting & Reporting Study – 2021 Blog NewMR – Presenting & Reporting Study – 2021 Here is a copy of the NewMR 2021 study into Presenting and Reporting market research results. 14 September 2021 Are you an imposter? Blog Are you an imposter? Guest blog by InnovateMR's Brittany Nicols looking at new research into the prevalence of imposter syndrome. 20 April 2021 Mind The Gap – Consumer Centricity in a nutshell Video & Slides Mind The Gap – Consumer Centricity in a nutshell In this presentation Tom will discuss the 3 gaps between brands and consumers that need to be closed… 15 April 2021

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