Quantitative
Surveys, synthetic data, statistics and weighting.
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Which analysis approach will have the biggest impact on market research over the next five years? My vote is for text analytics?
From neuroscience to behavioural economics, from advanced and adaptive choice models to participative ethnography, from facial coding to…
26 July 2013
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When and why to conduct mobile only studies?
Following the discussion on tablets in mobile market research, this post addresses the wider issue of why somebody…
17 July 2013
Event
Explode-a-Myth
17 May, 2013 – 3pm London time, 10am New York Myths to be busted and speakers include: ‘There…
17 May 2013
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The tablet that didn’t bite
As mentioned before, I am in the midst of co-writing a book on mobile research and today I…
12 July 2013
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The ITU is 100% wrong on mobile phone penetration, IMHO
The ITU (the International Telecommunication Union, the UN agency that looks after ICT – information and communication technologies)…
29 June 2013
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Analysis, the difference between qual and quant
Earlier this month, NewMR held its first Explode-A-Myth session and my contribution was a discussion why there is no…
12 June 2013
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How do clients move 20 to 30 minute tracking studies onto smartphones?
As I mentioned in earlier posts. NewMR is involved in the creation of a new book, provisionally called…
10 June 2013
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10 Reasons to buy ESOMAR’s new book
1 It’s not your classic textbook This book focusses on the questions that are part of the everyday…
19 May 2013
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Behavioural Economics is mostly a quant thing
Something strange seems to have happened in the world of market research since the publication of Kahneman’s Thinking,…
7 April 2013
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When to randomise an answer list?
One of the questions I get asked fairly often is when should an answer list, in a survey,…
16 January 2013
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Significant Digits – a key element of clearer numbers
I am in the process of writing an introductory statistics book for market researchers. This post and some…
18 December 2012
Event
Main Stage 2012
Main Stage 2012 5 December 2012 Leading speakers from around the world sharing their thoughts, ideas, and experiences.…
5 December 2012
Event
Explode-a-Myth
17 May, 2013 – 3pm London time, 10am New York Myths to be busted and speakers include: ‘There…
17 May 2013
post image Blog
The tablet that didn’t bite
As mentioned before, I am in the midst of co-writing a book on mobile research and today I…
12 July 2013
post image Blog
The ITU is 100% wrong on mobile phone penetration, IMHO
The ITU (the International Telecommunication Union, the UN agency that looks after ICT – information and communication technologies)…
29 June 2013
post image Blog
Analysis, the difference between qual and quant
Earlier this month, NewMR held its first Explode-A-Myth session and my contribution was a discussion why there is no…
12 June 2013
post image Blog
How do clients move 20 to 30 minute tracking studies onto smartphones?
As I mentioned in earlier posts. NewMR is involved in the creation of a new book, provisionally called…
10 June 2013
post image Blog
10 Reasons to buy ESOMAR’s new book
1 It’s not your classic textbook This book focusses on the questions that are part of the everyday…
19 May 2013
post image Blog
Behavioural Economics is mostly a quant thing
Something strange seems to have happened in the world of market research since the publication of Kahneman’s Thinking,…
7 April 2013
post image Blog
When to randomise an answer list?
One of the questions I get asked fairly often is when should an answer list, in a survey,…
16 January 2013
post image Blog
Significant Digits – a key element of clearer numbers
I am in the process of writing an introductory statistics book for market researchers. This post and some…
18 December 2012
Event
Main Stage 2012
Main Stage 2012 5 December 2012 Leading speakers from around the world sharing their thoughts, ideas, and experiences.…
5 December 2012