Quantitative

Event Explode-a-Myth Two 25 February, 2014 – 3pm London time, 10am New York Presenters will each have 5 minutes and 1… 25 February 2014 Blog The Strengths and Limitations of Research-on-Research As part of writing our new book on Mobile Market Research (which should be available in September) I… 15 February 2014 post image Blog “most published research findings are probably false” – John Ioannidis The worlds of academic and commercial research are being riven at the moment with concerns and accusation about… 4 January 2014 post image Blog Non-Market Research Options for the Mobile Ecosystem The material below is an excerpt from a book I am writing with Navin Williams and Sue York… 23 December 2013 post image Blog Why setting FaceBook likes as a KPI can be a bad idea We are all familiar with the phrase that correlation is not the same as causality, but we also… 11 December 2013 post image Blog Opportunities and Threats for Market Research To help celebrate the Festival of NewMR we are posting a series of blogs from market research thinkers… 24 November 2013 post image Blog What I learned from the ICG Question Time London, 14 November, 2013, the ICG (the Independent Consultants Group), held their fourth Question Time event, where five… 15 November 2013 post image Blog Only a ‘few’ new products can succeed each year There seems to be broad agreement that in the large developed markets, for example the US, about 80%… 11 November 2013 post image Blog Where does the inspiration for new market research come from? As part of the preparation for the Festival of NewMR (2-6 December), we are running a study looking… 3 November 2013 post image Blog Why might a product test show a negative result? Tens of thousands of new products are tested each year, as part of concept screening, NPD, and volumetric… 20 October 2013 Blog What is the best market research approach? What is the best market research approach? - Post by Ray Poynter October 2013. 6 October 2013 post image Blog Unintentional Interlocking Quotas This post has been written in response to a query I receive fairly often about sampling. The phenomenon… 2 August 2013