Futures & Trends

Where market research and insights are heading next.

What do clients want from market research? Video & Slides What do clients want from market research? In the spring of 2017 InSites Consulting conducted a quantitative research piece among German corporate researchers and insights… 8 February 2018 Fake News and the Impact on Market Research Video & Slides Fake News and the Impact on Market Research Fake news has been making headlines recently. Which got me to thinking; In a world where the latest… 6 February 2018 What are the emerging technologies in market research? Where should your focus be over the next two years? Video & Slides What are the emerging technologies in market research? Where should your focus be over the next two years? Ray shares his findings, conclusions and recommendations about the state of emerging technologies in market research, based on… 5 February 2018 Market Research Knowledge Benchmarking Study 2017 Blog Market Research Knowledge Benchmarking Study 2017 In November 2017 Ray Poynter and Sue York conducted a study into Market Research Knowlege and produced a… 17 December 2017 Is it time for market research to ditch the ritual of the Null Hypothesis? Blog Is it time for market research to ditch the ritual of the Null Hypothesis? From time to time, I am asked to write some notes (or teach a section) on hypothesis testing.… 9 December 2017 Ray Poynter’s presentation at JMRA Annual Conference 2017 Blog Ray Poynter’s presentation at JMRA Annual Conference 2017 This week, Ray Poynter was the opening keynote speaker at the JMRA (Japanese Market Research Association) Annual Conference… 29 November 2017 Futuring Friday Event Futuring Friday Return to the Main Festival Page.     Lenny Murphy Kristin Luck Melanie Courtright Ray Poynter Join us… 9 February 2018 EMEA Thursday Event EMEA Thursday Return to the Main Festival Page. Chair: Ray Poynter Jeremy Hollow Listen + Learn Why does my son… 8 February 2018 Festival of NewMR 2018 – APAC Tuesday Event Festival of NewMR 2018 – APAC Tuesday Return to the Main Festival Page Slides and recordings available soon. Chair: Sue York Peter Harris & Ying… 6 February 2018 Festival of NewMR 2018 – Atlantic Monday Event Festival of NewMR 2018 – Atlantic Monday Return to the Main Festival Page Access the slides and recordings from our Play Again page. Chair: Ray… 5 February 2018 The State of the Global MR Industry Blog The State of the Global MR Industry AMSRS (The Australian Market & Social Research Society) has just published an article from Ray Poynter in its… 15 November 2017 See your potential buyers mushroom by applying Artificial Intelligence to sales volume forecasting Video & Slides See your potential buyers mushroom by applying Artificial Intelligence to sales volume forecasting Each consumer is unique, but while innovation potential is only measured with traditionally sized samples of consumers, research’s… 22 September 2017

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