Futures & Trends

Where market research and insights are heading next.

post image Blog Market Research in Japan, an Alternative Adoption Curve Click here to read in Japanese – 日本語 Most market researchers are familiar with the Rogers Adoption Curve,… 29 November 2012 How to run a successful MROC in Japan? Blog How to run a successful MROC in Japan? Click here to read in Japanese – 日本語 Yesterday in Tokyo I attended two events (one run by… 27 November 2012 post image Blog NewMR and Asia I am about half way through my current tour of Asia, I have been in Singapore and Hong… 25 November 2012 post image Blog What will Telepresence bring to Market Research? Helen Thomson has a great article in New Scientist (you’ll need to register to read it) about how… 18 November 2012 post image Blog 2012 – the year manual coding made a comeback! In 2011, at events and conferences around the world the world seemed to be on the edge of… 16 November 2012 post image Blog What do we need? Faster Research! When do we need it? NOW! Yes, it is a truism that we want better, cheaper, faster research, and that we have always wanted… 10 November 2012

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