Topic: user testing

Real qual for real Research and Development Video & Slides Real qual for real Research and Development Real qual isn’t just focus groups. It doesn’t have to be IDI’s. It can be digital, it can… 19 March 2020 One App Instead of Lab: how to optimize mobile experience and conversions with right user testing Video & Slides One App Instead of Lab: how to optimize mobile experience and conversions with right user testing 70% of the global population uses a smartphone every day. The conversion rate in m-commerce is catastrophically low… 17 March 2020 What are the true unmet needs of qualitative researchers in 2017? Video & Slides What are the true unmet needs of qualitative researchers in 2017? Qualitative researchers are always looking to uncover the needs, behaviours and emotions of others, in order to identify… 18 October 2017

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