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What are the true unmet needs of qualitative researchers in 2017?
Qualitative researchers are always looking to uncover the needs, behaviours and emotions of others, in order to identify insights that might better the participant’s world. But how often are researchers asked what would make their lives better? Well, whilst developing their new research technology, Dub conducted extensive user testing with researchers across the world in a number of industries, and asked just that. This talk will investigate their answers and reveal the shared frustrations and challenges that are present within our field today, as well as how some researchers have sought to adapt to problems such as fickle engagement and unwieldy analytical outputs. Crucially this webinar will also explore why these needs have, so far, not been met and the solutions which might help qualitative researchers. Join us to explore the modern day landscape of the digital qualilie and examine the challenges on the horizon.