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One App Instead of Lab: how to optimize mobile experience and conversions with right user testing
70% of the global population uses a smartphone every day. The conversion rate in m-commerce is catastrophically low – around 80% of carts on mobile are abandoned because of poor UX. While Google Analytics reveals the wide but superficial data about user actions and digital tools with click-based heatmaps focus on selective interaction points only, UXReality explains user motivation providing a comprehensive picture of users’ behavior drivers. The app helps to get user behavioral insights to continuously optimize conversion and ROI. UXReality allows you to see the website through the users’ eyes and understand their feelings to mitigate the inefficiencies of most mobile experiences.