Topic: marketing
Video & Slides
Ray Poynter interviews Stan Sthanunathan
In this webinar interview, Ray Poynter interviews Stan Sthanunathan about his co-authored book, his motivations in writing it,…
19 December 2018
Video & Slides
Building a Personal Brand
In this session Ray and Sue will discuss: Why researchers should have a personal brand Tips, hacks, and…
9 February 2018
Video & Slides
Why does my son like hiding under his bed? Finding the creative power of weak signals in social data.
For most brands, when it comes to social data, our eyes are focused on our own reflection. We…
8 February 2018
Video & Slides
The Impact of Mobile Internet on Chinese Gen Y Identity
The ‘Empty Heart Syndrome’ is a newly described psychological phenomenon of the Chinese Gen Y. It is an…
8 November 2017
Video & Slides
Rise of Creative AI – Machines with the Gift of Human Understanding
Customers today, whether in B2B or B2C settings, share their lives in pictures, videos and text. These forms…
22 September 2017
Video & Slides
Do Western brands understand the needs of Muslim women in SE Asia?
Neil Gains of TapestryWorks and Happy Anggraini ABN Impact explore 'Do Western brands understand the needs of Muslim…
29 January 2016
Video & Slides
What would an Experience Driven Marketing Organization look like?
Fiona Blades shares her vision of What would an Experience Driven Marketing Organization look like?
29 January 2016
Video & Slides
Creating a Personal Social Media Brand
Sue York, ‘Creating a Personal Social Media Brand’ Sue will share key elements from her popular workshop on…
17 November 2015
Video & Slides
8 Steps to Help You Embrace the Future
Ray Poynter, The Future Place, ‘7 Steps To Help You Embrace The Future’ Ray will share seven practical…
17 November 2015
Video & Slides
The Future is Social – Social Media Research in Action
Gaelle Bertrand, Head of Brand Insight, Kantar Media, ‘Strategic Social Media Listening: What’s behind the numbers?’ The presentation…
17 November 2015