Topic: marketing

Ray Poynter interviews Stan Sthanunathan Video & Slides Ray Poynter interviews Stan Sthanunathan In this webinar interview, Ray Poynter interviews Stan Sthanunathan about his co-authored book, his motivations in writing it,… 19 December 2018 Building a Personal Brand Video & Slides Building a Personal Brand In this session Ray and Sue will discuss: Why researchers should have a personal brand Tips, hacks, and… 9 February 2018 Why does my son like hiding under his bed? Finding the creative power of weak signals in social data. Video & Slides Why does my son like hiding under his bed? Finding the creative power of weak signals in social data. For most brands, when it comes to social data, our eyes are focused on our own reflection. We… 8 February 2018 The Impact of Mobile Internet on Chinese Gen Y Identity Video & Slides The Impact of Mobile Internet on Chinese Gen Y Identity The ‘Empty Heart Syndrome’ is a newly described psychological phenomenon of the Chinese Gen Y. It is an… 8 November 2017 Rise of Creative AI – Machines with the Gift of Human Understanding Video & Slides Rise of Creative AI – Machines with the Gift of Human Understanding Customers today, whether in B2B or B2C settings, share their lives in pictures, videos and text. These forms… 22 September 2017 Do Western brands understand the needs of Muslim women in SE Asia? Video & Slides Do Western brands understand the needs of Muslim women in SE Asia? Neil Gains of TapestryWorks and Happy Anggraini ABN Impact explore 'Do Western brands understand the needs of Muslim… 29 January 2016 What would an Experience Driven Marketing Organization look like? Video & Slides What would an Experience Driven Marketing Organization look like? Fiona Blades shares her vision of What would an Experience Driven Marketing Organization look like? 29 January 2016 Creating a Personal Social Media Brand Video & Slides Creating a Personal Social Media Brand Sue York, ‘Creating a Personal Social Media Brand’ Sue will share key elements from her popular workshop on… 17 November 2015 8 Steps to Help You Embrace the Future Video & Slides 8 Steps to Help You Embrace the Future Ray Poynter, The Future Place, ‘7 Steps To Help You Embrace The Future’ Ray will share seven practical… 17 November 2015 The Future is Social – Social Media Research in Action Video & Slides The Future is Social – Social Media Research in Action Gaelle Bertrand, Head of Brand Insight, Kantar Media, ‘Strategic Social Media Listening: What’s behind the numbers?’ The presentation… 17 November 2015

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