Topic: marketing

Mind The Gap – Consumer Centricity in a nutshell Video & Slides Mind The Gap – Consumer Centricity in a nutshell In this presentation Tom will discuss the 3 gaps between brands and consumers that need to be closed… 15 April 2021 Tight Cultures Prefer Tight Logos: Semiotics of Space Differs across Cultures Video & Slides Tight Cultures Prefer Tight Logos: Semiotics of Space Differs across Cultures Is space always good in logo design? Does the symbolic meaning of empty space differ across cultures? This… 13 April 2021 Semiotics Poster Exhibition with Rachel Lawes Video & Slides Semiotics Poster Exhibition with Rachel Lawes Want to learn more about how people are leveraging the power of insights using semiotics? This presentation shows… 24 November 2020 Semiotics in Marketing Chapters 10-12 with Rachel Lawes Read-a-Long Video & Slides Semiotics in Marketing Chapters 10-12 with Rachel Lawes Read-a-Long If you work in marketing or market research, or if any aspect of your job involves understanding consumers,… 24 July 2020 Semiotics in Marketing Chapters 4-6 with Rachel Lawes Read-a-Long Video & Slides Semiotics in Marketing Chapters 4-6 with Rachel Lawes Read-a-Long *Note: this webinar series is ongoing from 23rd April 2020. This presentation reflects the 11th June 2020 webinar. … 12 June 2020 Semiotics in Marketing Chapters 1-3 with Rachel Lawes Read-a-Long Video & Slides Semiotics in Marketing Chapters 1-3 with Rachel Lawes Read-a-Long *Note: this webinar series is ongoing from 23rd April 2020. If you'd like to join these ongoing sessions,… 22 May 2020 Semiotics will change your career – and then it will change your life Part 1 Video & Slides Semiotics will change your career – and then it will change your life Part 1 *Note: this webinar series is ongoing from 23rd April 2020. If you'd like to join these ongoing sessions,… 23 April 2020 What Women Want (Hint: It’s Not Hello Kitty) Video & Slides What Women Want (Hint: It’s Not Hello Kitty) Charlotte Wilkinson, Founder of Hello Sister, Singapore, shares why it's important for brands to understand and support women,… 19 March 2020 How Brands Can Bridge The Gap Of Meaning: Using Semiotics Systemically To Measure Cultural Complexity And Transform It Into Value Video & Slides How Brands Can Bridge The Gap Of Meaning: Using Semiotics Systemically To Measure Cultural Complexity And Transform It Into Value The rapid evolution of the market research industry and the new complex problems brands and organisations are facing… 27 March 2019 Human Insight as a Global Nervous System Video & Slides Human Insight as a Global Nervous System Increasingly, we are seeing terms like Human Business, Human Technology and Human Brands used across the media to… 25 January 2019

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