The Future is Social – Social Media Research in Action
- Gaelle Bertrand, Head of Brand Insight, Kantar Media,
‘Strategic Social Media Listening: What’s behind the numbers?’
The presentation will showcase how social media continues to be a critical source of insights. Data is what automated tools provide. Insights are about providing context and meaning to drive action. Using compelling case study examples, you will learn how big data is really small data i.e. looking behind the numbers and qualitatively understanding your audience.
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