Topic: consumer insight
Video & Slides
Should brands take a stand?
Fed by the high-profile Nike Colin Kaepernick campaign, the idea that brands should take a stand on social…
31 August 2019
Video & Slides
Lessons Learned from a Decade of MROC Use
I worked on my first MROC 10 years ago. The technology was fairly new to Australia back then.…
7 March 2019
Video & Slides
Human Insight as a Global Nervous System
Increasingly, we are seeing terms like Human Business, Human Technology and Human Brands used across the media to…
25 January 2019
Video & Slides
Ray Poynter interviews Betty Adamou
Betty Adamou, author of Games and Gamification in Market Research, and Founder of Research Through Gaming, is interviewed…
2 November 2018
Video & Slides
How to use Think, Feel, Do! to improve reports & presentations
In this webinar Ray Poynter shares how you can improve your reports and presentations by focusing on ”Think,…
5 September 2018
Video & Slides
Video, the key to insight activation
Snapchat & Facebook set the trend, so market research should not lag behind! Video is the way forward…
19 June 2018
Video & Slides
Embedded research-how to maximize consumer interactions
Traditional market research processes suffer from a few shortcomings that make them mostly unusuable for SMEs. They are…
8 February 2018
Video & Slides
Rev Up Your Qual; Actionable Insights, Accelerated!
Our selection of Scoot Stories will leverage world examples to bring alive the power of quick turnaround qualitative.…
8 February 2018
Video & Slides
Data Caricatures: rethinking visualisation for the modern researcher
For the modern researcher, process and language simplicity are crucial when it comes to visualising information. From working…
8 February 2018
Video & Slides
The Future of Customer Relationships
Change has never been this fast and will never be this slow again. Asia Pacific is the fastest…
6 February 2018