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Data Caricatures: rethinking visualisation for the modern researcher
For the modern researcher, process and language simplicity are crucial when it comes to visualising information.
From working with, and teaching researchers over the last few years, we’ve learned that the terminologies and some aspects of the creative process can be daunting.
As such, we do away with terms such as Data Viz, Infographics, Data Art, Visual Storytelling etc. and just focus on ‘Insight Visualisation’ – because the key story is not in the 1’s and 0’s or even the statistics, but in the meaning derived from data. You’ll learn about our A.I.M. method (Audience, Impact, Medium) as your simple but effective guide to making an Insight Visualisation piece, and we’ll also share details about our Data Caricature activity, helping researchers effectively ‘dip their toes’ in visualisation. Betty Adamou and Paul McGhie are a creative duo, working with and teaching Insight Visualisation (with graphic software training) to researchers. Their workshops with the Market Research Society and other organizations have helped research companies around the UK.
Betty’s work in game design and Paul’s work in marketing and filmmaking mean their projects are constantly focused on visual storytelling and functional design for impact.