Topic: consumer insight

The Role of Narrative in Research with Irrational Agency and NewMR Video The Role of Narrative in Research with Irrational Agency and NewMR This 'Narrative Research' forum, hosted by produced by the Irrational Agency and NewMR, brings together leading proponents of… 13 February 2024 Uncovering Consumers’ Hidden Narratives Video & Slides Uncovering Consumers’ Hidden Narratives While nearly every participant is willing to answer our questions in market research, very few actually share what’s… 12 February 2024 The State of Insights – September 2023 Video & Slides The State of Insights – September 2023 In this webinar, Ray Poynter provides a summary of the key trends that are shaping the world of… 27 September 2023 Insights and Market Research Scenarios for 2027 Video & Slides Insights and Market Research Scenarios for 2027 Predictions tend to go wrong and the recognised alternative is based on scenario thinking. In this presentation Ray… 7 December 2022 Thinking Outside the Mode: Improving Accuracy by Choosing a Multi-Mode Approach Video & Slides Thinking Outside the Mode: Improving Accuracy by Choosing a Multi-Mode Approach To collect better data. What does it mean? Everybody has an opinion. We do too. In this presentation,… 14 October 2021 Insight communautés : un manifeste pour le changement Video & Slides Insight communautés : un manifeste pour le changement Click here to access the slides Click here to access the slides 13 April 2021 Real Qual: Refreshing parts of client side companies that others don’t Video & Slides Real Qual: Refreshing parts of client side companies that others don’t Digital qual, scalable qual, mobile qual….much has changed over the past 10 – 15 years. Mainly for the… 19 March 2020 What Women Want (Hint: It’s Not Hello Kitty) Video & Slides What Women Want (Hint: It’s Not Hello Kitty) Charlotte Wilkinson, Founder of Hello Sister, Singapore, shares why it's important for brands to understand and support women,… 19 March 2020 Understanding the ‘Why’, and the ‘Why Now?’ Video & Slides Understanding the ‘Why’, and the ‘Why Now?’ Ray Poynter, Stephen Cribbett (founder of Further) and Marie-Claude Gervais: - explore the importance of the ‘Why?’ and… 27 January 2020 Accessing the Already Connected Consumer Video & Slides Accessing the Already Connected Consumer This session explores some of the developments that both the consumer landscape and the Market Research industry are… 4 September 2019

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