Topic: Behavioural Economics

The Role of Narrative in Research with Irrational Agency and NewMR Video The Role of Narrative in Research with Irrational Agency and NewMR This 'Narrative Research' forum, hosted by produced by the Irrational Agency and NewMR, brings together leading proponents of… 13 February 2024 Narrative Exploration of New Categories at Mondelēz Video & Slides Narrative Exploration of New Categories at Mondelēz As part of the Story Time: The Narrative Research Forum event, Steph Shaarwi and Maura Collins-Titone discuss and… 12 February 2024 Using Digital Behavioural Data for Insights Video & Slides Using Digital Behavioural Data for Insights With all the talk over the last year of a ‘new normal’ it has been important to understand… 21 July 2021 Who, me biased? Video & Slides Who, me biased? When we think of cognitive biases, we typically focus on what it means for respondents. But what about… 18 March 2020 Insights from Nonconscious: Marketing That Talks Implicitly Video & Slides Insights from Nonconscious: Marketing That Talks Implicitly Are your research methodologies convenient for measuring what people see, think and feel apart from what they say?… 9 March 2019 The power of a brand’s distinctive assets to ensure market growth Video & Slides The power of a brand’s distinctive assets to ensure market growth Alica Arnould and Glaucia Marques, of System 1 (formerly Brainjuicer) on Singapore, discuss the power of a brand’s… 7 March 2019 Living and Breathing Quit-Smoking Journeys: Using online communities and behavioural economics to reduce adult smoking in Greater Manchester Video & Slides Living and Breathing Quit-Smoking Journeys: Using online communities and behavioural economics to reduce adult smoking in Greater Manchester Mustard was commissioned by the Greater Manchester Health and Social Care Partnership to conduct research on smoking behaviours… 5 March 2019 The problems and challenges created by observational data Video & Slides The problems and challenges created by observational data The world of market research and insights are in the process of moving from a paradigm centred on… 24 May 2018 ‘Cultural irrationality’ and its implications for market research Video & Slides ‘Cultural irrationality’ and its implications for market research There is a clear drive to acknowledge human irrationality in recent theories of human behaviour. However, most recent… 8 February 2018 A quick, instinctive guide to System One Video & Slides A quick, instinctive guide to System One System One and System Two have entered the vernacular in marketing circles. They’re sometimes used as today’s equivalent… 8 November 2017

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