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A quick, instinctive guide to System One
System One and System Two have entered the vernacular in marketing circles. They’re sometimes used as today’s equivalent of ‘right brain, left brain’. But what are they really? Is this accurate? And how can we put these principles into practice in a way that improves the quality of our work? From this session, you’ll get a clear definition of System One and Two, and some clear pointers for how to use them in your day to day jobs. You won’t ever approach idea development – concept, creative, packaging – in the same way again…