Topic: Behavioural Economics

Cognitive Semiotics: where artistic interpretation meets science Video & Slides Cognitive Semiotics: where artistic interpretation meets science Behavioural science has made significant inroads into market research in recent years and even though the study of… 8 November 2017 Behavioral Economics – Is that a wolf at the door or opportunity knocking? Video & Slides Behavioral Economics – Is that a wolf at the door or opportunity knocking? What is that knocking?  A step into the future or one step closer to obsolescence? In this information… 8 December 2016 Behavioural economics gets real: measuring intangible customer desires with behavioral conjoint Video & Slides Behavioural economics gets real: measuring intangible customer desires with behavioral conjoint Behavioural economics is increasingly accepted in MR as a tool for measuring unconscious, intangible aspects of consumer experience.… 8 December 2016 The Connection between Big Data and Behavioral Economics Video & Slides The Connection between Big Data and Behavioral Economics We show how online reviews analyzed and viewed through the lens of behavioral economics can provide insights into… 8 December 2016 Behavioural Economics: Marketing’s latest shiny new thing, or the tipping point for marketing transformation? Video & Slides Behavioural Economics: Marketing’s latest shiny new thing, or the tipping point for marketing transformation? Behavioural economics (BE) is the buzzword of the moment; in government, policy, finance and more recently, marketing. Marketers… 8 December 2016 Fame, Feeling & Fluency Predicts Famous 5-star Marketing Video & Slides Fame, Feeling & Fluency Predicts Famous 5-star Marketing John Kearon, Chief Juicer at Brainjuicer shares “Fame, Feeling & Fluency  Predicts Famous 5-star Marketing” 2 February 2016 Kicking Up a Commotion: How Emotion Always Wins in Communication Video & Slides Kicking Up a Commotion: How Emotion Always Wins in Communication 2 December 2014 Explode-a-Myth 2014 – Annie Pettit Video & Slides Explode-a-Myth 2014 – Annie Pettit Click here to access the slides Click here to access the slides 17 July 2014 Delivering client advantage with Behavioural Economics Slides Delivering client advantage with Behavioural Economics 17 July 2014 Measuring the Power of Social Influence at the Shelf Slides Measuring the Power of Social Influence at the Shelf 17 July 2014

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