Blog
Analysis, AI updates and practical guidance for market researchers and insights professionals, written by Ray Poynter and guests.
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Which analysis approach will have the biggest impact on market research over the next five years? My vote is for text analytics?
From neuroscience to behavioural economics, from advanced and adaptive choice models to participative ethnography, from facial coding to…
26 July 2013
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When and why to conduct mobile only studies?
Following the discussion on tablets in mobile market research, this post addresses the wider issue of why somebody…
17 July 2013
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The tablet that didn’t bite
As mentioned before, I am in the midst of co-writing a book on mobile research and today I…
12 July 2013
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Mobile Specific Qualitative Research
As I have mentioned before, I am involved in writing a book on mobile market research, with Navin…
5 July 2013
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The ITU is 100% wrong on mobile phone penetration, IMHO
The ITU (the International Telecommunication Union, the UN agency that looks after ICT – information and communication technologies)…
29 June 2013
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Analysis, the difference between qual and quant
Earlier this month, NewMR held its first Explode-A-Myth session and my contribution was a discussion why there is no…
12 June 2013
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How do clients move 20 to 30 minute tracking studies onto smartphones?
As I mentioned in earlier posts. NewMR is involved in the creation of a new book, provisionally called…
10 June 2013
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What are the Key Debates in Mobile Market Research?
I am involved in a new book, which we hope will be published early in 2014. As with…
6 June 2013
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How much should clients know about New Market Research?
The other day I saw a comment that clients have a duty to keep themselves up-to-date with all…
31 May 2013
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Does commercial market research deserve special exemptions?
In this month’s ESOMAR Research World magazine David Stark, GfK’s VP of Integrity, compliance and privacy for the…
23 May 2013