Blog
Analysis, AI updates and practical guidance for market researchers and insights professionals, written by Ray Poynter and guests.
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Lessons from stock market research
Market research tends to look inwards when it tries to assess it strengths and weaknesses, but perhaps interesting…
30 September 2013
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Do we focus too much on what clients say? Should we focus more on what they do?
In recent online discussions, for example in LinkedIn and on the GreenBookBlog, there has been a growing number…
25 September 2013
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Let’s protect the basic truths of market research methodology
I have just been reading an article about social media as a potential replacement for traditional market research…
16 September 2013
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A new book to help people to understand insight communities
By common consent, research communities seem to have been the fastest growing new research approach over the last…
11 September 2013
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The next billion internet users
The infographic below was suggested to NewMR by Shannon Hamilton who helped create it and we thought it…
10 September 2013
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The Five Top NewMR.org Posts of 2013 – so far
Below is a list of the five posts, on NewMR.org, that in 2013 have been read by the…
3 September 2013
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Why is research so risk averse?
This post started life as a response to Ellen Woods’ well thought out Greenbook post on the paradox…
31 August 2013
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Notes for a non-researcher conducting qualitative research
In November I am presenting a paper to the ESOMAR Conference on Qualitative Research, in Valencia in Spain.…
26 August 2013
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In market research, is agnosticism the new belief?
Traditionally the term agnostic has been applied to people who have not had the courage of their convictions…
6 August 2013
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Unintentional Interlocking Quotas
This post has been written in response to a query I receive fairly often about sampling. The phenomenon…
2 August 2013