Blog
Analysis, AI updates and practical guidance for market researchers and insights professionals, written by Ray Poynter and guests.
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What I learned from the ICG Question Time
London, 14 November, 2013, the ICG (the Independent Consultants Group), held their fourth Question Time event, where five…
15 November 2013
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Only a ‘few’ new products can succeed each year
There seems to be broad agreement that in the large developed markets, for example the US, about 80%…
11 November 2013
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Where does the inspiration for new market research come from?
As part of the preparation for the Festival of NewMR (2-6 December), we are running a study looking…
3 November 2013
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What are the key international research questions?
In 2013, ESOMAR published Answers to Contemporary Market Research Questions. A book which seeks to answer the questions…
27 October 2013
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What are the key mobile market research questions?
In 2013, ESOMAR published Answers to Contemporary Market Research Questions. A book which seeks to answer the questions…
24 October 2013
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Why might a product test show a negative result?
Tens of thousands of new products are tested each year, as part of concept screening, NPD, and volumetric…
20 October 2013
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Jan Hofmeyr challenges the future of market research at MRMW London
Last week, at the MRMW Conference in London, the future of market research as we know it was…
14 October 2013
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If at first the business does not take off, kill it?
Why doesn’t the UK have more successful start-ups? That was the question posed on Radio 4 to Wendy…
8 October 2013
Behavioural Economics
What is the best market research approach?
What is the best market research approach? - Post by Ray Poynter October 2013.
6 October 2013
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Why you should take part in the GRIT Survey
Market researchers are really bad at taking surveys, first they mostly decline to click the link, and those…
1 October 2013
Behavioural Economics
What is the best market research approach?
What is the best market research approach? - Post by Ray Poynter October 2013.
6 October 2013
post image Business
Why you should take part in the GRIT Survey
Market researchers are really bad at taking surveys, first they mostly decline to click the link, and those…
1 October 2013