Category: Qualitative

post image Blog A Short History of Mobile Marketing Research Navin Williams and I are creating an MMR (mobile marketing research) module for the University of Georgia’s MRII’s… 1 March 2013 post image Blog Is it auto-qual, we-qual, mass-qual, or crowdsourced qual? There is a growing trend for researchers to recruit customers/consumers/citizens to collaborate in the research process. One example… 26 February 2013 post image Blog The Qualitative Deficit Market research is being deluged with new sources of data, from social media, from electronic communications, and from… 7 January 2013