Category: Qualitative
Blog
The Future of Qual
Last week, I had the honour to be invited to attend the QRCA International Qualitative Conference in Berlin…
22 May 2025
Blog
Using ChatGPT to help Analyse Focus Group Discussions
In this post, I want to highlight one way that ChatGPT can help you be more efficient. In…
7 April 2024
Blog
We Love Starting a Conversation
Post by Sue York, 27 January, 2018 At NewMR we love starting a research conversation – that’s one…
27 January 2018
Blog
How does your knowledge and MR learning compare with others?
Update, the survey is now closed and the analysis has begun. When we have finished the analysis, reporting…
6 November 2017
Blog
New Participants, New Expectations, for Qualitative Market Research
The post below is a guest post from Maya Middlemiss, Founder and Managing Director of Saros Research, based in…
15 April 2017
Blog
Politicised discourse – is Market Research Attuned?
The post below is a guest post from Edward Appleton, Director Global Marketing at Happy Thinking People, based in…
7 April 2017
Blog
What can the Asia Pacific Region teach the MR world?
I think some of the best thinking about new market research comes from the Asia Pacific region and…
15 January 2017
Blog
New Face: Scoot Insights
As a service to startups, NewMR has offered to post a single announcement from new startups to help…
1 February 2016
Blog
What is the difference between Qualitative and Quantitative Research?
[Sorry, this is a really long post, but I have been asked several times to explain the key…
27 November 2015
Blog
Six Tips for Creating Integrated Insight – from the No Nonsense Tour
Everybody is talking about ‘insight instead of data’ and ‘storytelling instead of tables’, but how do we find…
7 October 2015