Category: Qualitative

post image Blog It’s the Behavior, Stupid: What is the single biggest threat to market research? – Neil Gains Post by Neil Gains, the founder of TapestryWorks, based in Singapore. What is the single biggest threat to… 27 November 2013 post image Blog Opportunities and Threats for Market Research To help celebrate the Festival of NewMR we are posting a series of blogs from market research thinkers… 24 November 2013 post image Blog What I learned from the ICG Question Time London, 14 November, 2013, the ICG (the Independent Consultants Group), held their fourth Question Time event, where five… 15 November 2013 post image Blog The Five Top NewMR.org Posts of 2013 – so far Below is a list of the five posts, on NewMR.org, that in 2013 have been read by the… 3 September 2013 post image Blog Notes for a non-researcher conducting qualitative research In November I am presenting a paper to the ESOMAR Conference on Qualitative Research, in Valencia in Spain.… 26 August 2013 post image Blog Which analysis approach will have the biggest impact on market research over the next five years? My vote is for text analytics? From neuroscience to behavioural economics, from advanced and adaptive choice models to participative ethnography, from facial coding to… 26 July 2013 post image Blog Mobile Specific Qualitative Research As I have mentioned before, I am involved in writing a book on mobile market research, with Navin… 5 July 2013 post image Blog Analysis, the difference between qual and quant Earlier this month, NewMR held its first Explode-A-Myth session and my contribution was a discussion why there is no… 12 June 2013 post image Blog 10 Reasons to buy ESOMAR’s new book 1 It’s not your classic textbook This book focusses on the questions that are part of the everyday… 19 May 2013 post image Blog How many ways is mobile being used in Qual? As mentioned before (here and here), Navin William, Reg Baker, and I are producing a mobile marketing research… 13 April 2013