Category: Market Research

Should Ambitious Market Research Companies Adopt the American Way? Blog Should Ambitious Market Research Companies Adopt the American Way? Market Research is becoming more and more USA dominated. The ESOMAR revenue figures for market research show that… 1 May 2017 What is the scientific method, and how does it relate to insights and market research? Blog What is the scientific method, and how does it relate to insights and market research? Posted by Ray Poynter, 22 April 2017 I often hear people grumble that researchers, marketers and insights professionals… 22 April 2017 New Participants, New Expectations, for Qualitative Market Research Blog New Participants, New Expectations, for Qualitative Market Research The post below is a guest post from Maya Middlemiss, Founder and Managing Director of Saros Research, based in… 15 April 2017 Politicised discourse – is Market Research Attuned? Blog Politicised discourse – is Market Research Attuned? The post below is a guest post from Edward Appleton, Director Global Marketing at Happy Thinking People, based in… 7 April 2017 Should Market Research Still Be Using Significance Testing? Blog Should Market Research Still Be Using Significance Testing? Over the last few years there have been many calls for market researchers to stop using significance testing… 22 March 2017 Social Media in 2017, Not much change, but lots of progress Blog Social Media in 2017, Not much change, but lots of progress Last week I attended the MRS Social Media Summit in London, and was struck by something that at… 18 February 2017 Discovery: a new tool for accessing longitudinal cohort studies Blog Discovery: a new tool for accessing longitudinal cohort studies Are you interested in longitudinal data? For example, The Hertfordshire Cohort Study (following 3000 men and women since… 5 February 2017 Asia Pacific Predictions for 2017 Blog Asia Pacific Predictions for 2017 The APAC (Asia Pacific) region’s two New Years are relatively close together this year, Western New Year on… 18 January 2017 What can the Asia Pacific Region teach the MR world? Blog What can the Asia Pacific Region teach the MR world? I think some of the best thinking about new market research comes from the Asia Pacific region and… 15 January 2017 Five Market Research Trends for 2017 Blog Five Market Research Trends for 2017 At this time of year our thoughts turn to what will excite and challenge us in 2017. Here… 13 December 2016

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