Category: Big Data

post image Blog Which analysis approach will have the biggest impact on market research over the next five years? My vote is for text analytics? From neuroscience to behavioural economics, from advanced and adaptive choice models to participative ethnography, from facial coding to… 26 July 2013 post image Blog Does commercial market research deserve special exemptions? In this month’s ESOMAR Research World magazine David Stark, GfK’s VP of Integrity, compliance and privacy for the… 23 May 2013 post image Blog Think inside out, not outside in One of the things that marketers, researchers, and administrators are often encouraged to do is to try to… 21 April 2013 post image Blog Feedback from the MRS Conference in London This week’s MRS Conference in London was one of the best events I have been to in the… 22 March 2013 post image Blog What people want from NewMR? At the moment, NewMR is running a survey asking the #NewMR community, amongst other things, what they would… 11 January 2013 post image Blog Laplace and Big Data fallacy Earlier this week I was in Singapore, attending the MRSS Asia Research Conference, which this year focused on… 22 November 2012