Category: Big Data
Blog
Nissan Motor’s Naoki Takahashi’s Challenge to Market Researchers
In this post, Nissan Motor's Mr Takahashi issues a challenge to market research agencies to propose new models…
17 December 2018
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Does Running Damage Your Heart? Another example of the problems of using observational data to infer cause and effect.
Back in 2012, there were several research papers that suggested that running for more than about 20 miles…
22 October 2018
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Researchers should be aware of the problems with observational data
Posted by Ray Poynter, 18 May, 2018 The world is shifting from asking questions to utilising observational data…
18 May 2018
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Blockchain and Market Research – A force for disruption soon?
Post by Ray Poynter, 3 March 2018 Have you noticed that there seems to a lot of people…
2 March 2018
Blog
Why should I use international standards?
The post below is a guest post from Will Poynter, lead engineer at CLOSER Discovery, based in the UK.…
30 May 2017
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Open data, what does it mean and why do we need it?
The post below is a guest post from Will Poynter, lead engineer at CLOSER Discovery, based in the UK.…
7 May 2017
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Discovery: a new tool for accessing longitudinal cohort studies
Are you interested in longitudinal data? For example, The Hertfordshire Cohort Study (following 3000 men and women since…
5 February 2017
Blog
Asia Pacific Predictions for 2017
The APAC (Asia Pacific) region’s two New Years are relatively close together this year, Western New Year on…
18 January 2017
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What can the Asia Pacific Region teach the MR world?
I think some of the best thinking about new market research comes from the Asia Pacific region and…
15 January 2017
Blog
How did my predictions for 2016 fare?
I have just published Five Market Research Trends for 2017, covering issues that I think will be important…
5 January 2017