Category: Big Data

Nissan Motor’s Naoki Takahashi’s Challenge to Market Researchers Blog Nissan Motor’s Naoki Takahashi’s Challenge to Market Researchers In this post, Nissan Motor's Mr Takahashi issues a challenge to market research agencies to propose new models… 17 December 2018 Does Running Damage Your Heart? Another example of the problems of using observational data to infer cause and effect. Blog Does Running Damage Your Heart? Another example of the problems of using observational data to infer cause and effect. Back in 2012, there were several research papers that suggested that running for more than about 20 miles… 22 October 2018 Researchers should be aware of the problems with observational data Blog Researchers should be aware of the problems with observational data Posted by Ray Poynter, 18 May, 2018 The world is shifting from asking questions to utilising observational data… 18 May 2018 Blockchain and Market Research – A force for disruption soon? Blog Blockchain and Market Research – A force for disruption soon? Post by Ray Poynter, 3 March 2018 Have you noticed that there seems to a lot of people… 2 March 2018 Why should I use international standards? Blog Why should I use international standards? The post below is a guest post from Will Poynter, lead engineer at CLOSER Discovery, based in the UK.… 30 May 2017 Open data, what does it mean and why do we need it? Blog Open data, what does it mean and why do we need it? The post below is a guest post from Will Poynter, lead engineer at CLOSER Discovery, based in the UK.… 7 May 2017 Discovery: a new tool for accessing longitudinal cohort studies Blog Discovery: a new tool for accessing longitudinal cohort studies Are you interested in longitudinal data? For example, The Hertfordshire Cohort Study (following 3000 men and women since… 5 February 2017 Asia Pacific Predictions for 2017 Blog Asia Pacific Predictions for 2017 The APAC (Asia Pacific) region’s two New Years are relatively close together this year, Western New Year on… 18 January 2017 What can the Asia Pacific Region teach the MR world? Blog What can the Asia Pacific Region teach the MR world? I think some of the best thinking about new market research comes from the Asia Pacific region and… 15 January 2017 How did my predictions for 2016 fare? Blog How did my predictions for 2016 fare? I have just published Five Market Research Trends for 2017, covering issues that I think will be important… 5 January 2017

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