Category: Big Data

Blog Why social media mining and monitoring have met with limited success in Market Research? OK, let’s get one thing clear from the outset; I am not saying social media mining and monitoring… 13 April 2014 Blog Does influence exist, or is it homophily? Posted by Ray Poynter, 7 February 2014 One of the growth areas over the last few years has… 7 February 2014 post image Blog Could Google be the next Standard Oil or AT&T? Post by Ray Poynter, 11 January 2014 Google’s standing with privacy groups and legislators has probably never been… 11 January 2014 post image Blog “most published research findings are probably false” – John Ioannidis The worlds of academic and commercial research are being riven at the moment with concerns and accusation about… 4 January 2014 post image Blog Non-Market Research Options for the Mobile Ecosystem The material below is an excerpt from a book I am writing with Navin Williams and Sue York… 23 December 2013 post image Blog Why setting FaceBook likes as a KPI can be a bad idea We are all familiar with the phrase that correlation is not the same as causality, but we also… 11 December 2013 post image Blog Opportunities and Threats for Market Research To help celebrate the Festival of NewMR we are posting a series of blogs from market research thinkers… 24 November 2013 post image Blog What I learned from the ICG Question Time London, 14 November, 2013, the ICG (the Independent Consultants Group), held their fourth Question Time event, where five… 15 November 2013 Blog What is the best market research approach? What is the best market research approach? - Post by Ray Poynter October 2013. 6 October 2013 post image Blog In market research, is agnosticism the new belief? Traditionally the term agnostic has been applied to people who have not had the courage of their convictions… 6 August 2013