Surveys & Questionnaire Design

Slides The Challenges and Benefits of menu based choice modelling 17 July 2014 Slides Questionnaire Design and Gamification 17 July 2014 Video & Slides “Sexy Questions, Dangerous Results?” – Navigating The Digital Divide in Survey Research 17 July 2014 Slides Malleable Conjoint Partworths: How the Breadth of Response Scales Alters Price Sensitivity 17 July 2014 Slides Online Questionnaire Design Principles 17 July 2014 Slides Conjoint/DCM 17 July 2014 post image Blog Using sampling error as a measure of reliability, not validity Last week Jeffrey Henning gave a great #NewMR lecture on how to improve the representativeness of online surveys… 7 April 2014 Event April Lecture Series 2014 April 2014 Lecture Series Listen to leading experts deliver 40-45 minute introductions to key NewMR topics, with plenty… 1 April 2014 – 30 April 2014 post image Blog Opportunities and Threats for Market Research To help celebrate the Festival of NewMR we are posting a series of blogs from market research thinkers… 24 November 2013 post image Blog Unintentional Interlocking Quotas This post has been written in response to a query I receive fairly often about sampling. The phenomenon… 2 August 2013 post image Blog 10 Reasons to buy ESOMAR’s new book 1 It’s not your classic textbook This book focusses on the questions that are part of the everyday… 19 May 2013 post image Blog When to randomise an answer list? One of the questions I get asked fairly often is when should an answer list, in a survey,… 16 January 2013