Surveys & Questionnaire Design
Survey instruments, questionnaire design, conjoint and CATI.
Event
The Future of Data Collection
This three-webinar event looks at how market research and insights are rising to the challenges of new ways…
24 May 2018
Video & Slides
5 New Rules for Consumer Engagement
With the introduction of disruptive technologies, the rules of consumer engagement have changed, but the challenge to get…
8 February 2018
Video & Slides
Amplifying Online Survey Response: SMS Survey Advert Technique
It is said that SMS has a 45% response rate, vs email which has 6%. It time for…
8 February 2018
Event
Americas Wednesday
Return to the Main Festival Page. Chair: Andrew Jeavons Katrina Noelle & Janet Standen Scoot Insights Rev Up…
7 February 2018
Video & Slides
Re-envisioning Research with Mobile First
Mobile First survey design has become a hot topic in recent times. While the call to Mobile First…
18 October 2017
Video & Slides
Single Survey Design for Online and Offline Research
Focusing on the mode of connecting with the participants is so 2001. They key to success is to…
18 October 2017
Video & Slides
The online survey quality guideline by JMRA
In Japan, online survey is the most used research method. The Internet Survey Quality Subcommittee of JMRA try…
18 October 2017
Video & Slides
Making Grid Questions Mobile Friendly – An Impossible Dream?
With the increasing use of smartphones for online surveys, questionnaire designers are being challenged to measure ideas with…
18 October 2017
Blog
When will surveys disappear? (2017 update)
Back in 2010 ,I caused a minor stir in the research world by predicting (at the MRS Conference…
15 September 2017
Blog
The Statistics and Statistical Tools Used in Market Research in 2017
In this post I am sharing the summary and two key charts. The eight-page version of the results…
3 September 2017
Blog
Survey about the stats we use in market research
At the moment (August 16 to August 31, 2017) NewMR is running a survey to collect data about…
16 August 2017
Event
Maximising Mobile
The event was broadcast as two live webinars on Wednesday, 18 October 2017 – the slides and recordings are…
18 October 2017