Statistics & Data Analysis
Statistics, analytics and segmentation for research data.
Video & Slides
Do you believe in magic?
Do you believe in magic? Maybe, maybe not. Do you believe in magical analyses when it comes to…
3 March 2017
Event
Festival of NewMR 2017 – EMEA Thursday
Thursday, 2 March, 2017 Access all the slides and recordings from this event via our Play Again page. Access…
2 March 2017
Blog
An Introduction to Market Research Tables – Request for Feedback
Most market research textbooks (for example Malhotra) do not really cover the sort of tables we use in…
28 October 2016
Video & Slides
An Introduction to Neural Networks
An Introduction to Neural Networks
19 August 2016
Video & Slides
A qual perspective on AI, automation and agile market research
A qual perspective on AI, automation and agile market research
19 August 2016
Blog
What is Conjoint Analysis?
Conjoint Analysis is used when a brand wants to know how important different elements of a decision are.…
15 June 2016
Event
AAA – Agility, Automation & AI
Thursday 18 August, 2016 2 sessions Access the slides and recordings from this event via our Play Again…
18 August 2016
Video & Slides
An Analytics Toolkit
Kevin Gray, President of Cannon Gray LLC provides “An Analytics Toolkit“
30 January 2016
Event
Festival of NewMR 2016 – APAC Tuesday
Broadcast: Tuesday, 2 February The Festival of NewMR comprises 5 days of webinars, click here to see all…
2 February 2016
Blog
The Long Survey Will Be Replaced By the Sparse Survey
Guest post by Jeffrey Henning. Jeffrey Henning, PRC, is president of Researchscape International. He is a Director at…
14 June 2015
Blog
The problem of survivor bias in marketing and market research
Imagine that we’re looking at the sales data for 1000 new products launched in the last two years…
10 March 2015
Blog
Five tips about segmentation in marketing and market research
I have just updated my notes for my MRS Workshop (London, February 25) and wanted to share the…
9 February 2015