Statistics & Data Analysis

Statistics, analytics and segmentation for research data.

Do you believe in magic? Video & Slides Do you believe in magic? Do you believe in magic? Maybe, maybe not. Do you believe in magical analyses when it comes to… 3 March 2017 Festival of NewMR 2017 – EMEA Thursday Event Festival of NewMR 2017 – EMEA Thursday Thursday, 2 March, 2017 Access all the slides and recordings from this event via our Play Again page. Access… 2 March 2017 An Introduction to Market Research Tables – Request for Feedback Blog An Introduction to Market Research Tables – Request for Feedback Most market research textbooks (for example Malhotra) do not really cover the sort of tables we use in… 28 October 2016 An Introduction to Neural Networks Video & Slides An Introduction to Neural Networks An Introduction to Neural Networks 19 August 2016 A qual perspective on AI, automation and agile market research Video & Slides A qual perspective on AI, automation and agile market research A qual perspective on AI, automation and agile market research 19 August 2016 What is Conjoint Analysis? Blog What is Conjoint Analysis? Conjoint Analysis is used when a brand wants to know how important different elements of a decision are.… 15 June 2016 AAA – Agility, Automation & AI Event AAA – Agility, Automation & AI Thursday 18 August, 2016 2 sessions Access the slides and recordings from this event via our Play Again… 18 August 2016 An Analytics Toolkit Video & Slides An Analytics Toolkit Kevin Gray, President of Cannon Gray LLC provides “An Analytics Toolkit“ 30 January 2016 Festival of NewMR 2016 – APAC Tuesday Event Festival of NewMR 2016 – APAC Tuesday Broadcast: Tuesday, 2 February The Festival of NewMR comprises 5 days of webinars, click here to see all… 2 February 2016 The Long Survey Will Be Replaced By the Sparse Survey Blog The Long Survey Will Be Replaced By the Sparse Survey Guest post by Jeffrey Henning. Jeffrey Henning, PRC, is president of Researchscape International. He is a Director at… 14 June 2015 The problem of survivor bias in marketing and market research Blog The problem of survivor bias in marketing and market research Imagine that we’re looking at the sales data for 1000 new products launched in the last two years… 10 March 2015 Five tips about segmentation in marketing and market research Blog Five tips about segmentation in marketing and market research I have just updated my notes for my MRS Workshop (London, February 25) and wanted to share the… 9 February 2015

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