Quantitative
Surveys, synthetic data, statistics and weighting.
Event
How to Measure the ROI of Campaigns
NewMR Webinar Wednesday, 15 July, 2015 The slides and recording of this broadcast are available from Play Again.…
15 July 2015
Blog
Do you understand device agnostic research?
Most people seem to accept that about one-third of people who take online surveys are attempting to do…
2 March 2015
Blog
Five tips about segmentation in marketing and market research
I have just updated my notes for my MRS Workshop (London, February 25) and wanted to share the…
9 February 2015
Blog
How should we improve the research participant experience?
At the Festival of NewMR, December 2014, Annie Pettit gave a great presentation titled “Behind your back: What…
6 January 2015
Blog
The use of tense in writing up market research results
This blog post has been written as part of a project I am working on to produce a…
4 January 2015
Video & Slides
Kicking Up a Commotion: How Emotion Always Wins in Communication
2 December 2014
Video & Slides
Finding the Right Emotions: A picture paints a thousand words
30 November 2014
Blog
Are you an expert?
Are you an expert in one or more of the following? Segmentation Conjoint Analysis Social Media Research Then…
23 October 2014
Blog
ESOMAR report confirms that surveys are in decline
Last week I posted an article looking at the decline in survey research, which included some data from…
3 September 2014
Blog
No more surveys in 16 years?
Back in March 2010, I caused quite a stir with a prediction, at the UK’s MRS Conference, when…
26 August 2014
Event
Festival of #NewMR
Monday 1st December – Friday 5th December The Festival is back for its fifth year. Most of the…
1 December 2014 – 5 December 2014
Video & Slides
The Power of the Dark Side: Motivation, Positioning and the Seven Deadly Sins
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17 July 2014