Futures & Trends

post image Blog Opportunities and Threats for Market Research To help celebrate the Festival of NewMR we are posting a series of blogs from market research thinkers… 24 November 2013 post image Blog Should links open new windows? This question of whether a link on a website should, when clicked, open a new browser window/tab or… 18 November 2013 post image Blog What I learned from the ICG Question Time London, 14 November, 2013, the ICG (the Independent Consultants Group), held their fourth Question Time event, where five… 15 November 2013 post image Blog Only a ‘few’ new products can succeed each year There seems to be broad agreement that in the large developed markets, for example the US, about 80%… 11 November 2013 post image Blog Where does the inspiration for new market research come from? As part of the preparation for the Festival of NewMR (2-6 December), we are running a study looking… 3 November 2013 post image Blog What are the key international research questions? In 2013, ESOMAR published Answers to Contemporary Market Research Questions. A book which seeks to answer the questions… 27 October 2013 post image Blog Jan Hofmeyr challenges the future of market research at MRMW London Last week, at the MRMW Conference in London, the future of market research as we know it was… 14 October 2013 post image Blog If at first the business does not take off, kill it? Why doesn’t the UK have more successful start-ups? That was the question posed on Radio 4 to Wendy… 8 October 2013 post image Blog Why you should take part in the GRIT Survey Market researchers are really bad at taking surveys, first they mostly decline to click the link, and those… 1 October 2013 post image Blog Lessons from stock market research Market research tends to look inwards when it tries to assess it strengths and weaknesses, but perhaps interesting… 30 September 2013 post image Blog Do we focus too much on what clients say? Should we focus more on what they do? In recent online discussions, for example in LinkedIn and on the GreenBookBlog, there has been a growing number… 25 September 2013 post image Blog Let’s protect the basic truths of market research methodology I have just been reading an article about social media as a potential replacement for traditional market research… 16 September 2013