Futures & Trends

Where market research and insights are heading next.

Book Review: Stephen Rappaport’s The Digital Metrics Field Guide Blog Book Review: Stephen Rappaport’s The Digital Metrics Field Guide One of my favourite social media/listening books is Stephen Rappaport’s Listen First!, so I was delighted when his… 2 May 2014 Why social media mining and monitoring have met with limited success in Market Research? Blog Why social media mining and monitoring have met with limited success in Market Research? OK, let’s get one thing clear from the outset; I am not saying social media mining and monitoring… 13 April 2014 The differences between academic and commercial research Blog The differences between academic and commercial research Posted by Ray Poynter, 1 April 2014 I am currently at an academic conference on mobile research in… 1 April 2014 Appreciating Asia Pacific – Part 2 Blog Appreciating Asia Pacific – Part 2 Last week I wrote about my week in Singapore, with Vision Critical and MRMW. This week I exchanged… 15 March 2014 The Secrets of Effective Presentations Blog The Secrets of Effective Presentations Quite often when people talk about presentations they talk about the need to be engaging, amusing, and informative,… 25 February 2014 Key learnings from the European IIeX Blog Key learnings from the European IIeX I’ve just spent two days at IIeX in Amsterdam, and had the pleasure of being a co-chair for… 22 February 2014 Ask, Measure, Learn – Lutz Finger and Soumitra Dutta Blog Ask, Measure, Learn – Lutz Finger and Soumitra Dutta I’ve just finished reading this book and I would strongly recommend it to anybody seeking to understand the… 7 February 2014 Does influence exist, or is it homophily? Blog Does influence exist, or is it homophily? Posted by Ray Poynter, 7 February 2014 One of the growth areas over the last few years has… 7 February 2014 Brand esSense – two books in one from Neil Gains Blog Brand esSense – two books in one from Neil Gains Neil Gains has been kind enough to send me a copy of his new book, Brand esSense and… 1 February 2014 Stop asking when mobile will be the next big thing, it happened a year or two ago! Blog Stop asking when mobile will be the next big thing, it happened a year or two ago! As I and others (see this great post by Reg Baker in 2011) have been pointing out, people… 27 January 2014 How many people will be using smartphones to access the web in 2017? Blog How many people will be using smartphones to access the web in 2017? Almost every week there is a key discussion in the NewMR LinkedIn group, tackling a specific topic of… 22 January 2014 Staying up to date with trends in mobile and mobile market research Blog Staying up to date with trends in mobile and mobile market research As part of the book on Mobile Market Research that we are working on we are including some… 19 January 2014

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