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Futures & Trends

Where market research and insights are heading next.

Results of the GreenBook/NewMR Social Media Research Challenge Blog Results of the GreenBook/NewMR Social Media Research Challenge Stop Press! The review of this project by Ray Poynter and Lenny Murphy is now ready, access it… 15 July 2015 Contrasting the social media MR picture in English, French, and Italian Blog Contrasting the social media MR picture in English, French, and Italian This is the third post that relates to the GreenBook/NewMR collaborative evaluation of social media research. This post… 14 July 2015 Social Media Research Reveals Market Research Concerns Blog Social Media Research Reveals Market Research Concerns This is the second post that relates to the GreenBook/NewMR collaborative evaluation of social media research. This post… 9 July 2015 Eleven Things Research Pros Should Know about Sentiment Analysis Blog Eleven Things Research Pros Should Know about Sentiment Analysis Guest post by Seth Grimes. Seth Grimes is an analytics strategy consultant with Washington DC based Alta Plana… 4 July 2015 Market Research is too inward looking – Social Media analysis by Bakamo Social Blog Market Research is too inward looking – Social Media analysis by Bakamo Social As part of the NewMR/GreenBook Social Media project Bakamo Social have produced an analysis that looks at the… 2 July 2015 Research Motivations and Engagement in an Online Era Blog Research Motivations and Engagement in an Online Era Guest post from Paul Hudson of FlexMR. Paul Hudson, CEO & Founder of FlexMR, a research agency based in… 29 June 2015 The world is changing, so market research must change too Blog The world is changing, so market research must change too Market research is an applied discipline; its core purpose is to help organisations make better decisions. When the… 21 June 2015 What’s special about Dub? Blog What’s special about Dub? The post below is the result of a discussion between Ray Poynter from NewMR and Stephen Cribbett from… 17 June 2015 The population will reach 10 billion, Hans Rosling can prove it with cardboard boxes Blog The population will reach 10 billion, Hans Rosling can prove it with cardboard boxes Like many people I am a fan of Hans Rosling’s Ted talks. He seems to bring data alive… 19 May 2015 Should opinions polls be banned in the run up to elections? Blog Should opinions polls be banned in the run up to elections? For those of you who do not follow UK news, there was an election last week in the… 12 May 2015 What do NewMR people think about the leading MR countries? Blog What do NewMR people think about the leading MR countries? In order to understand more about what NewMR people think about the contribution to market research of the… 4 May 2015 What’s special about Keen as Mustard? Blog What’s special about Keen as Mustard? The post below is the result of a discussion between Ray Poynter from NewMR and Lucy Davison from… 29 April 2015

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