Topic: User experience

Platform Showcase – The Insights Copilot from YouScan Video & Slides Platform Showcase – The Insights Copilot from YouScan Alex Orap Founder and Chief Growth Officer, YouScan, and Jenya Terpil Head of AI, YouScan. showcase the Insights… 16 July 2024 The UX Lexicon is Born – clear communication and understanding for all researchers Video & Slides The UX Lexicon is Born – clear communication and understanding for all researchers The UX Lex is “an evolving, interactive glossary,” which started with UX research terms, and has since evolved… 17 May 2021 Design for behaviour change Video & Slides Design for behaviour change Digital solutions offer great promise to positively impact health and wellness outcomes from improved water drinking to the… 17 May 2021 Human-centricity from CX to HX Video Human-centricity from CX to HX Over the last twenty years there has been a shift from product-centricity to customer-centricity and the next step… 17 May 2021 Using UX Thinking to Accurately Measure Value Video & Slides Using UX Thinking to Accurately Measure Value Value – what marketing exists to deliver – is measured by consumers’ willingness-to-pay for a brand. Currently, poor… 17 March 2020 One App Instead of Lab: how to optimize mobile experience and conversions with right user testing Video & Slides One App Instead of Lab: how to optimize mobile experience and conversions with right user testing 70% of the global population uses a smartphone every day. The conversion rate in m-commerce is catastrophically low… 17 March 2020 Move over UX and CX, here comes HX – Human Experience Video & Slides Move over UX and CX, here comes HX – Human Experience In earlier times the focus tended to be on the product and/or service. More recently the focus has… 16 March 2020 A Perspective on the Future of Data Collection Video & Slides A Perspective on the Future of Data Collection Sima Visa, entrepreneur, advisor, investor and host of Data Gurus podcast shares her thoughts and predictions on the… 24 May 2018 People aren’t robots: Tips for creating questionnaires that people want to answer Video & Slides People aren’t robots: Tips for creating questionnaires that people want to answer Questionnaires aren’t getting any more fun or easy to answer, and this continues to be reflected in our… 2 March 2017 A picture paints: understanding visual culture Video & Slides A picture paints: understanding visual culture We’ll be taking a look at how visual platforms and new ways of analysing images help us gain… 27 February 2017

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