Topic: Qualitative Research

Rev Up Your Qual; Actionable Insights, Accelerated! Video & Slides Rev Up Your Qual; Actionable Insights, Accelerated! Our selection of Scoot Stories will leverage world examples to bring alive the power of quick turnaround qualitative.… 8 February 2018 Sense-making – a challenge to behavioural insights Video & Slides Sense-making – a challenge to behavioural insights Sense-making is a new approach to gaining meaningful behavioural insights. Susan Bell is one of the few researchers… 8 November 2017 The Power of Going Long Video & Slides The Power of Going Long We’re used to thinking of 30-minute phone interviews, 1-hour IDIs, 2-hour focus groups and 3-hour ethnographies . .… 8 November 2017 Dark side of insight: How traditional research glosses over real consumer behavior Video & Slides Dark side of insight: How traditional research glosses over real consumer behavior Traditional research has boundaries. It acts within the confines of social conventions of what is and isn’t proper.… 8 November 2017 Fell In Love At First Sight Or Started As A Friend? Video & Slides Fell In Love At First Sight Or Started As A Friend? Can an ancient method be as powerful as the most advanced ones? Our answer is yes, at least… 3 March 2017 Fallacies of small and large numbers: why quant into qual won’t go Video & Slides Fallacies of small and large numbers: why quant into qual won’t go Increasingly qualitative research participant recruiters are being presented with locked bespoke quantitative segmentation tools, and no explanation of… 3 March 2017 “For Real!” – Research in Unusual Spaces and Places Video & Slides “For Real!” – Research in Unusual Spaces and Places The closer Research gets to the people’s lives we wish to understand, the better. Qualitative research is well placed… 21 October 2016 Teaching Machines to Feel – The Role of MR Video & Slides Teaching Machines to Feel – The Role of MR Teaching Machines to Feel – The Role of MR 19 August 2016 Listening for long-term learning Video & Slides Listening for long-term learning Lori Reiser, Principal Consultant at Advanis explains how to use “Listening for long-term learning” 30 January 2016 Everything we know about face to face groups Video & Slides Everything we know about face to face groups 28 November 2014

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