Topic: Qualitative Research
Video & Slides
Five Ways You Can Leverage ChatGPT for Insights
In this research presentation, Ray Poynter demonstrates Five Ways You Can Leverage ChatGPT for Insights, from design, via…
16 July 2024
Video & Slides
AI and Qual: The Story So Far
This presentation is Part 1 of 2. Join us as we explore how AI can be used to…
9 April 2024
Video & Slides
AI-powered interviewing: Best practices from Yasna
This presentation is Part 2 of 2. Join us as we explore how AI can be used to…
9 April 2024
Video & Slides
3 X 3 – 9 Ways to Win with Qualitative Online Communities in 2021
Successful and impactful Qualitative Online Communities research requires keen moderation, expert planning and agile implementation. In this session,…
25 March 2021
Video & Slides
Raising the Bar for Online Focus Groups
Online video focus groups have been around for about 20 years. As an early adopter, I have been…
25 March 2021
Video & Slides
Face-to-Face qualitative research in 2021
Conversation with Ray Poynter and Bob Qureshi, joined by Holly O’Neill, Patrice Wooldridge, and Chris Hauck Bob Qureshi,…
25 March 2021
Video & Slides
Moving your focus groups online: rich qual insights via asynchronous online communities
At a time when qual researchers are being told by the MRS to take their in-person research and…
24 July 2020
Video & Slides
Real Qual: Refreshing parts of client side companies that others don’t
Digital qual, scalable qual, mobile qual….much has changed over the past 10 – 15 years. Mainly for the…
19 March 2020
Video & Slides
The art of listening
Real qual is not about off- or online research, it is not about the amount of groups, it…
19 March 2020
Video & Slides
(Wo)man vs Machine; from competition to collaboration
It is a truth universally acknowledged that client budgets and timelines are shrinking whilst the need for quality…
21 September 2018