Topic: Market Research

Where’s the cutting edge in market research? Video & Slides Where’s the cutting edge in market research? In this presentation Ray will highlight the latest trends and innovation in market research, highlighting shifts that could… 27 February 2017 Behavioral Economics – Is that a wolf at the door or opportunity knocking? Video & Slides Behavioral Economics – Is that a wolf at the door or opportunity knocking? What is that knocking?  A step into the future or one step closer to obsolescence? In this information… 8 December 2016 Behavioural economics gets real: measuring intangible customer desires with behavioral conjoint Video & Slides Behavioural economics gets real: measuring intangible customer desires with behavioral conjoint Behavioural economics is increasingly accepted in MR as a tool for measuring unconscious, intangible aspects of consumer experience.… 8 December 2016 Mobile Research in a Global Context Video & Slides Mobile Research in a Global Context What are the key trends and differences in mobile research around the world? In this presentation, Sue will… 8 December 2016 Using Mobile Qual to Hack the Snack Aisle Video & Slides Using Mobile Qual to Hack the Snack Aisle How do you decide where in a store to put a new healthy snacking item? FocusVision and market… 8 December 2016 The Connection between Big Data and Behavioral Economics Video & Slides The Connection between Big Data and Behavioral Economics We show how online reviews analyzed and viewed through the lens of behavioral economics can provide insights into… 8 December 2016 Behavioural Economics: Marketing’s latest shiny new thing, or the tipping point for marketing transformation? Video & Slides Behavioural Economics: Marketing’s latest shiny new thing, or the tipping point for marketing transformation? Behavioural economics (BE) is the buzzword of the moment; in government, policy, finance and more recently, marketing. Marketers… 8 December 2016 Reversing Pokémon Go: Designing from the start with the finish line in mind Video & Slides Reversing Pokémon Go: Designing from the start with the finish line in mind What if we reversed Pokemon Go? Let’s say we took all the outcomes and behaviours that Pokemon Go… 8 December 2016 “For Real!” – Research in Unusual Spaces and Places Video & Slides “For Real!” – Research in Unusual Spaces and Places The closer Research gets to the people’s lives we wish to understand, the better. Qualitative research is well placed… 21 October 2016 Data Activation to Maximize Market Research Efficacy Video & Slides Data Activation to Maximize Market Research Efficacy Data activation is a tremendous opportunity to enhance and even transform how market research is done. Data activation… 21 October 2016

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