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Data Activation to Maximize Market Research Efficacy
Data activation is a tremendous opportunity to enhance and even transform how market research is done. Data activation enhances market research by linking various streams of structured (relational databases, spreadsheets, and even XML files) and unstructured data (word processing documents, PDF files, e-mail messages, blogs, Web pages, video, pictures, and social sites) into actionable market research. This presentation demonstrates how to identify and map various streams of data from ERP, CRM, WEB, and IOT to supplement ongoing market research efforts.