Topic: heuristics

The Role of Narrative in Research with Irrational Agency and NewMR Video The Role of Narrative in Research with Irrational Agency and NewMR This 'Narrative Research' forum, hosted by produced by the Irrational Agency and NewMR, brings together leading proponents of… 13 February 2024 Narrative Exploration of New Categories at Mondelēz Video & Slides Narrative Exploration of New Categories at Mondelēz As part of the Story Time: The Narrative Research Forum event, Steph Shaarwi and Maura Collins-Titone discuss and… 12 February 2024 Who, me biased? Video & Slides Who, me biased? When we think of cognitive biases, we typically focus on what it means for respondents. But what about… 18 March 2020 A quick, instinctive guide to System One Video & Slides A quick, instinctive guide to System One System One and System Two have entered the vernacular in marketing circles. They’re sometimes used as today’s equivalent… 8 November 2017 Cognitive Semiotics: where artistic interpretation meets science Video & Slides Cognitive Semiotics: where artistic interpretation meets science Behavioural science has made significant inroads into market research in recent years and even though the study of… 8 November 2017

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