Topic: Advertising

Semiotics in Marketing Chapters 4-6 with Rachel Lawes Read-a-Long Video & Slides Semiotics in Marketing Chapters 4-6 with Rachel Lawes Read-a-Long *Note: this webinar series is ongoing from 23rd April 2020. This presentation reflects the 11th June 2020 webinar. … 12 June 2020 Measuring not Counting – Fran Cassidy Video & Slides Measuring not Counting – Fran Cassidy The #IPASOCIALWORKS project has been working for the last two years to establish best practices in how to… 15 May 2015 Kicking Up a Commotion: How Emotion Always Wins in Communication Video & Slides Kicking Up a Commotion: How Emotion Always Wins in Communication 2 December 2014

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